London’s 2012 Olympic Mascots: Apocalyptic Forewarning?
By the Branta Webcrawler • May 19th, 2010 • Category: Brave New World, Editor's Picks, From the Interweb, TravelAfter 18 months, 40 focus groups and a secret operation worthy of MI5, London 2012 on Wednesday finally revealed the mascots that will help define the capital’s Olympic experience, and just as importantly help pay for it.
The one-eyed figures, called Wenlock and Mandeville, were unveiled at an east London school on Wednesday with organisers hoping they will inspire a generation of children and persuade their parents to contribute the £15 million the mascots are slated to raise in merchandising revenue.
Two parts-Pokemon to one-part lava lamp with yellow ‘Taxi’ lights on their foreheads, the distinctive characters are intended to capture the imagination of children and work as well in the digital world as they will in costume form at trackside in 2012.
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read the rest of the article at The Telegraph.
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