Getting it Up… on walls and silver screens.
By the Branta Webcrawler • Jun 21st, 2010 • Category: Editor's Picks, From the Interweb, In Brief, VideoBrad Frenette for The National Post
Variety takes some time to examine the success of Exit Through The Gift Shop, a film by the anonymous art star Banksy, which they crown as “the top-grossing limited-release documentary so far this year”.
The film has made US$2.4 million since its early spring release, despite its short and targeted screenings.
There is a good lesson here for independent filmmakers. In brief: don’t waste so much time worrying about Twitter, Facebook or an elaborate website. Make a good film, with an interesting subject. And then invite “very specific” people to your “tastemaker” screenings, and keep your distribution plan flexible enough to tailor screenings based on their reactions.
Oh, and it won’t hurt publicity if the star of your film travels to each market ahead of the film’s release to do this.
the Branta Webcrawler is a compiler of information discovered, recommended and retrieved from either the "real" world or the world which is both wide and webbed.
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